MKT 3401: Principles of Marketing

Overview

Course: MKT 3401
Title: Principles of Marketing
Department: MKT - Marketing
Credits: 3
Description: Prereq.: ACCT 2000 or 2001 (2002), and either ECON 2030 or ECON 2000 2001 and 2010 (2011). An honors course, MKT 3402, is also available. Credit will not be given for both this course and MKT 3402. Lecture-discussion, case analysis, marketing-simulation game; the field of marketing; marketing environment, functions, and institutional structure at a macro level; marketing strategy and policies at a micro level; problems of cost and productivity; view points of society, consumer, and marketing manager.
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History

Semester Average W-Rate A B C D F Enrolled Avail Sections
Fall 2016 (shown) 803 437 5
Summer 2016 62 18 2
Spring 2016 966 274 5
Fall 2015 1014 277 6
Summer 2015 54 26 2
Spring 2015 1039 251 6
Fall 2014 290 6
Summer 2014 27 53 2
Spring 2014 1076 204 6
Fall 2013 773 429 5
Summer 2013 52 3 1
Spring 2013 747 434 4
Fall 2012 733 504 5
Summer 2012 84 18 2
Spring 2012 683 517 5
Fall 2011 655 496 4
Summer 2011 96 6 2
Spring 2011 652 579 6
Fall 2010 720 12
Summer 2010 78 142 3
Spring 2010 793 37 13
Fall 2009 532 5 10
Summer 2009 2.764 4% 24% 38% 22% 6% 4% 148 152 3
Spring 2009 2.879 2% 25% 44% 20% 5% 2% 781 112 18
Fall 2008 976 17 19
Overall 2.861 3% 25% 43% 21% 6% 2% 925

Sections

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NOTE: Grade distribution information for this semester is not yet available. The Average and W-Rate shown are averages for the given instructor in MKT 3401. Click an instructor's name for a full breakdown.

Section Course Days Start End Enrolled Avail Type Average W-Rate Distro Instructor Room/Building
1 MKT 3401-1 TTh 1:30p 2:50p 564 436 2.980 2% KARAM T 0101 GYM AUDITORIUM
2 MKT 3401-2 MWF 9:30a 10:20a 60 0 SANTAELLA M 1615 BUS ED N WING
3 MKT 3401-3 MWF 10:30a 11:20a 60 0 SANTAELLA M 1615 BUS ED N WING
4 MKT 3401-4 MWF 1:30p 2:20p 60 0 SANTAELLA M 1615 BUS ED N WING
5 MKT 3401-5 MWF 2:30p 3:20p 59 1 SANTAELLA M 1615 BUS ED N WING

Reviews

Recommended/A+ Instructor
Recommended/A+ Course
A+ Communication Skills
A+ Personality
A+ Course Content
A+ Exams and Grading
A+ Time Required
A+ Grade You Earned
Review #1 / Course: MKT 3401 / Instructor: ROUILLIER R
Great teacher, straight forward...tells you what you need to know. No reason not to get at least a B. Nice guy.
Posted: 7/16/2013 9:52:26 AM
Recommended/B Instructor
Recommended/A+ Course
A+ Communication Skills
B Personality
A+ Course Content
B Exams and Grading
C Time Required
A+ Grade You Earned
Review #2 / Course: MKT 3401 / Instructor: KARAM T
This was the fist time Karam taught the class in cox with 400 people. The class is set up with a midterm and a final that are 175 points a piece. Then a group presentation worth a 100 and in class/research part worth 50. He is very misleading when it comes to the exams. He makes it sound like it will be very simple and straight forward. The midterm is 27 essay questions consisting of listing and listing/explaining. I had a friend tell me this ahead of time so i studied my ass of and made a 94. The class average was a 61%. He curved 11% but people were still pissed. The presentation was easy cause my group knew what we were doing so we got a 99. He does give everyone at least a 90 on it. The writings were simple but you had to be in class to do them. The final was multiple choice but still very tricky. I made an 84 but didn't study to much. I don't think he curved it. I finished with a 91.6% and finished 54 out of 415. You can be the judge of the percentages. If you don't have a choice with this class don't worry, just study your freaking ass off for the midterm and you'll do fine.
Posted: 5/15/2011 6:37:22 PM
Recommended/A+ Instructor
Recommended/A+ Course
A+ Communication Skills
A+ Personality
A+ Course Content
A+ Exams and Grading
A+ Time Required
A+ Grade You Earned
Review #3 / Course: MKT 3401 / Instructor: KARAM T
He was the BEST teacher I've had at LSU. the first test is fill in the blank and it sucks but he curves it and gives you the easiest final during dead week! easy to listen to and meet with. i would recommend this class for an easy A!
Posted: 1/19/2011 2:27:09 PM
Recommended/C Instructor
Recommended/B Course
C Communication Skills
C Personality
C Course Content
A+ Exams and Grading
B Time Required
C Grade You Earned
Review #4 / Course: MKT 3401 / Instructor: HARTLEY P
Make sure you go to class. The tests are pretty straight forward from the powerpoints and book but missing in classes quizzes can kill your grade
Posted: 12/16/2010 4:53:45 AM
Recommended/A+ Instructor
Not Recommended/B Course
A+ Communication Skills
A+ Personality
A+ Course Content
C Exams and Grading
B Time Required
A+ Grade You Earned
Review #5 / Course: MKT 3401 / Instructor: ROUILLIER R
Rouillier is extremely nice guy, but the tests are from the textbook database so they're not easy. Go to class because he does participation points which can help your grade.
Posted: 5/25/2010 1:14:10 PM

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