MKT 7140: Promotion Management and Strategy

Overview

Course: MKT 7140
Title: Promotion Management and Strategy
Department: MKT - Marketing
Credits: 3
Description: Prereq.: BADM 7100 or equivalent. Examines the techniques and methods used by marketing communicators with emphasis on theory and best practices; including development of a marketing promotions strategy for a present or emerging marketing organization.
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History

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Sections

There are no sections of MKT 7140 offered in Fall 2016.

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