MKT 7476: Marketing Theory and Thought


Course: MKT 7476
Title: Marketing Theory and Thought
Department: MKT - Marketing
Credits: 3
Description: Evolution of marketing concepts, terminology, principles, and theory; development of a frame of reference for understanding the meaning and consequences of theory; prediction of future theoretical development.


Semester Average W-Rate A B C D F Enrolled Avail Sections
Fall 2016 (shown) 0
Overall 0


There are no sections of MKT 7476 offered in Fall 2016.


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