MKT 7476: Marketing Theory and Thought

Overview

Course: MKT 7476
Title: Marketing Theory and Thought
Department: MKT - Marketing
Credits: 3
Description: Evolution of marketing concepts, terminology, principles, and theory; development of a frame of reference for understanding the meaning and consequences of theory; prediction of future theoretical development.
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History

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Fall 2016 (shown) 0
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Sections

There are no sections of MKT 7476 offered in Fall 2016.

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